There’s absolutely no way you haven’t heard of social media yet. Over the last few years, this digital revolution has completely changed the Internet. Actually, it has changed the whole world, especially the world of marketing. So why does your business need to start using these new forms of communication? Here are the top 7 reasons why you should use platforms like Facebook, Tweeter, LinkedIn, etc.
#1 SHOWCASE YOUR BRAND
Social media offers another marketing channel for creating brand awareness, relationship building, or driving new sales, so why not use it, especially when it’s free.
#2 DEVELOP A LOYAL COMMUNITY
People enjoy being part of a business that is proactively building a lively community. Such an online community can help you establish an emotional connection between your company and your prospects, which is essential for your long-term success.
#3 IMPROVE CUSTOMER SERVICE
Social media is a great feedback source. Enabling your prospects to communicate with your company and with each other can greatly improve your customer service and increase brand trustworthiness.
#4 INCREASE DIGITAL EXPOSURE
Interacting in social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users.
#5 BOOST TRAFFIC & SEO RATING
Social media is a major lead generator, and it constantly brings high volumes of traffic to your website. They can also help with SEO since search engines significantly reflect your social media content.
#6 EXPAND SALES & AUDIENCE
Listening to your prospects on social networks can help you respond to their specific needs. This will most likely bring an increase in sales, but also expand your customer base.
#7 CUT MARKETING COSTS
Compared to traditional channels like print advertising, social media marketing is affordable for any business; remember that the channel itself is free.
Managing social media and taking care of all the content, tweets, or feedback can get pretty time-consuming and you need to focus primarily on your business.